It seems the industry could be settling on a middle ground of shortening the traditional 75-day window to around 45 days. Marvel’s Shang-Chi and the Legend of the Ten Ring’s and Sony’s Venom: Let there be Carnage recently showed promising signs that the domestic box office is recovering, particularly for exclusive theatrical releases, but its numbers are still not back to pre-pandemic levels.
Ideally, the industry would bounce back to the separation of theatrical and streaming content like the pandemic never happened, but it would not be that easy to return consumers to standard patterns without creative remediation. But it’s difficult to predict what the industry could look like post-pandemic, especially after studios now have so much invested in these streaming services. It could approach the point of the industry’s major unions going on strike if studios do not adapt to more lucrative deals with talent. This potential shift impacts everyone in the industry, top to bottom. to protect his next project’s theatrical release. Nolan recently abandoned his long-term relationship with Warner Bros. potentially sending their projects to HBO Max. High-profile talent like Christopher Nolan and Patty Jenkins have been vocal about their disappointment in Warner Bros. This issue is not limited to Scarlett Johansson or Disney. But Disney using its new streaming platform to release projects meant for theaters creates many unanswered questions about how the traditional studio/talent relationships could survive.
#How much is premier access on disney plus tv#
From Disney’s perspective, Premier Access revenue is more valuable than the box office’s because the studio only splits about 15% of this revenue with platform providers like Amazon Fire Stick and Apple TV compared to the typical 50/50 (ish) split with theaters. Although Disney and Johansson have since reached an agreement and settled the case out of court, the complex questions about the pandemic box office still stand.īlack Widow did make up for its lack of longevity at the box office with around $125 million from Premier Access alone. Its second-weekend drop of 68%, the largest drop for any Marvel movie, is the real issue. Black Widow opened with an $80 million opening weekend, which is incredible for pandemic standards, but slightly below average for a typical Marvel movie. The streaming model does not account for this.Īlthough Disney claimed Johansson earns a portion of the Premier Access revenue, having an at-home option in the first place inevitably puts a dent in box office revenue from massive drops in its long-term business. Under a typical theatrical distribution model, A-list talent make a bulk of their earnings based on box office performance, resulting in multimillion-dollar paydays for these individuals. To date, only five films have used this distribution method: Mulan, Raya and the Last Dragon, Cruella, Black Widow, and Jungle Cruise.Īlthough Disney has no projects currently lined up for it, does Premier Access have a potential, long-term future at Disney? The answer has become increasingly complicated with recent developments within the company and across the industry.įirst, there was Scarlett Johansson’s controversial lawsuit over backend participation for Black Widow. Current Disney+ subscribers had the option to pay an additional $29.99 on top of their subscriber fee to unlock the ability to watch theatrical content at home. But in addition to the Marvel and Star Wars streaming shows that Disney produced exclusively for streaming, Disney took a risk by sending some of its theatrical content to the service using Premier Access, an original business model exclusive to Disney+.ĭisney+ Premier Access originally began as Disney’s temporary distribution platform while theaters recovered from the pandemic. Disney crossed 100 million subscribers four years ahead of its projections due to the demand for the blockbuster content that Disney+ provides. Following March 2020’s economic shutdown that crippled theaters and restricted the release of theatrical content already in the pipeline, the investment that Disney and other studios made to build their streaming services paid off big time.
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